After our biggest year ever, we're opening up ownership of Mous — so the people who care most about what we build can own part of it. Here's why we think you should invest.
Last year was the biggest in Mous history. We grew revenue 23% to £36.5 million - with a record £4.3 million in EBITDA (up 44%) in FY26 vs previous year.
Just over 3 years ago, we launched a single backpack. Today we have 25. Backpack revenue was up 130% year on year to £5.3 million in FY26 vs previous year. And we only want to take this category further.
We shipped our first piece of luggage in April. Before a single unit went out, we had £350,000 in pre-orders. Luggage is a category with £43 Billion market, and the one where our engineering advantage matters most. The bigger the product, the more our weight and durability benefit counts.
Google chose us to build Made for Google® certified cases for their Pixel range. When the best-in-class keeps choosing us, it's a signal that the engineering approach works.
Crowdfunding lets you invest in Mous and become a shareholder – owning a piece of the brand you back. If Mous grows, you grow with us. Shares are illiquid and your capital is at risk, so only invest what you can afford to lose.
We’ve just had the strongest year in Mous history:
We're profitable and debt-free, so this isn't about plugging a gap or fundraising out of necessity – this raise is about helping us move faster, out of choice.
And crowdfunding means our community can own a piece of that growth – if Mous grows, you grow with us!
We haven't set a hard target for this round, and that's deliberate. Mous is profitable and debt-free, so we're not raising to plug a gap – every pound we raise is cherry on top, accelerating plans we're already delivering.
We're raising at a £94m pre-money valuation, with a share price of £6.08 – up 9.5% on our last round, even though EBITDA grew 44% in FY2026. Keeping the increase relatively modest is deliberate: we want the opportunity to stay attractive and encourage follow-on investment.
Pre-registering simply means you're registering your interest to get early access and updates before the campaign goes live – it takes seconds and isn't binding. You're not committing any money and you're under no obligation to invest. When the round opens, you decide if and how much you'd like to invest.
We have received EIS Advance Assurance from HMRC, so if you are eligible for EIS relief then you should be able to claim it. Learn more about EIS here.
You will own shares in Mous– and there are investor rewards for discounts or free products depending on the level of your investment. Details on this will be on our Crowdcube page when we go public.
As a growth business, we choose to reinvest profits rather than pay dividends, so a return would typically come at a future exit event – such as an acquisition. We can't put a fixed date on this, and shares are illiquid in the meantime.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
Meet our CEO James Griffith in a 1hr webinar on Wednesday 5th and Thursday 6th August at 12:30pm. Please pre-register your interest here and webinar details will be sent to you via email.
